It’s the moment of truth: a longitudinal study of touchpoint influence on business-to-business relationships

Simple item page
dc.contributor.authorCambra-Fierro, Jesús
dc.contributor.authorPatrício, Lia
dc.contributor.authorPolo-Redondo, Yolanda
dc.contributor.authorTrifu, Andreea
dc.date.accessioned2026-02-27T08:34:25Z
dc.date.issued2025-05-13
dc.description.departmentDirección de Empresas
dc.identifier.doi10.1108/JRIM-07-2022-0227
dc.identifier.issn2040-7130
dc.identifier.urihttps://hdl.handle.net/20.500.14861/162
dc.issue.number4
dc.journal.titleJournal of Research in Interactive Marketing
dc.language.isoeng
dc.page.final526
dc.page.initial503
dc.rights.accessRightsopen access
dc.titleIt’s the moment of truth: a longitudinal study of touchpoint influence on business-to-business relationships
dc.typejournal article
dc.type.hasVersionAM
dc.volume.number19

Files

Original bundle

Now showing 1 - 1 of 1
Thumbnail Image
Name:
JRIM It s the moment of truth.pdf
Size:
797.17 KB
Format:
Adobe Portable Document Format
Download

Collections

Artículos