It’s the moment of truth: a longitudinal study of touchpoint influence on business-to-business relationships

Thumbnail Image

Files

JRIM It s the moment of truth.pdf (797.17 KB)

Identifiers

URI: https://hdl.handle.net/20.500.14861/162
ISSN: 2040-7130
DOI: 10.1108/JRIM-07-2022-0227

Publication date

2025-05-13

Defense date

Authors

Journal Title

Journal ISSN

Volume Title

Publisher

Abstract

Description

This is the accepted version of the article published by Emerald Publishing Limited in the Journal of Research in Interactive Marketing. The Version of Record is available at https://doi.org/10.1108/JRIM-07-2022-0227

Keywords

Bibliographic citation

Cambra-Fierro, J., Patrício, L., Polo-Redondo, Y., & Trifu, A. (2025). It’s the moment of truth: A longitudinal study of touchpoint influence on business-to-business relationships. Journal of Research in Interactive Marketing, 19(4), 503–526.

Collections

Artículos

Endorsement

Review

Supplemented By

Referenced By